Pay Per Click: Latest Pay Per Click Blogs | Award Winning SEO Company in India Fri, 23 Jun 2023 14:54:21 +0000 en-US hourly 1 https://www.infidigit.com/wp-content/uploads/2023/03/cropped-Infidigit_Favicon-32x32.png Pay Per Click: Latest Pay Per Click Blogs | 32 32 The Ultimate Guide to Quality Score https://www.infidigit.com/blog/quality-score/ https://www.infidigit.com/blog/quality-score/#comments Sun, 06 Nov 2022 20:57:47 +0000 https://www.infidigit.com/?p=38799 New to PPC marketing? You must be hearing tons of words being tossed around like CPC, Ad Rank, Quality Score, etc. No need to stress out. You will master all of it in due time with the right resources. In this article, we’ll be giving you a detailed walkthrough of Quality Score in PPC Marketing. …

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]]> https://www.infidigit.com/blog/quality-score/feed/ 8 Paid Social vs Paid Search – The Definitive Guide https://www.infidigit.com/blog/paid-social-vs-paid-search/ https://www.infidigit.com/blog/paid-social-vs-paid-search/#respond Fri, 28 Jan 2022 07:09:44 +0000 https://www.infidigit.com/?p=57153 We all wish that we had unlimited budgets for online marketing. The truth is, even if we did, would it really result in meaningful consumer conversion? The answer to that is a resounding no. In today’s ever-evolving digital landscape, brands should be looking at ingenious ways of drawing a consumer’s attention. It is crucial for …

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]]> https://www.infidigit.com/blog/paid-social-vs-paid-search/feed/ 0 Negative Keywords—A Comprehensive Guide https://www.infidigit.com/blog/negative-keywords/ https://www.infidigit.com/blog/negative-keywords/#comments Wed, 06 Oct 2021 08:46:43 +0000 https://www.infidigit.com/?p=46803 Paid advertising and digital marketing campaigns can bring brilliant solutions and results for businesses in generating revenue, increasing brand awareness, and much more. To achieve this kind of success, it is crucial to target specific keywords that are relevant to your campaign and goals. However, not every keyword is equal. You definitely would not want …

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]]> https://www.infidigit.com/blog/negative-keywords/feed/ 1 What is Display Advertising? https://www.infidigit.com/blog/display-advertising/ https://www.infidigit.com/blog/display-advertising/#comments Wed, 08 Sep 2021 06:46:43 +0000 https://www.infidigit.com/?p=44234 Display ads are a form of online advertisements that feature a blend of URL, text, and images presentable in multiple formats. There are various types of display ads, like static or animated images, videos, or rich media ads.  The purpose of a display ad can be to educate the audience or to entertain them or, …

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]]> https://www.infidigit.com/blog/display-advertising/feed/ 1 Boost Your Sales with Search Retargeting https://www.infidigit.com/blog/search-retargeting/ https://www.infidigit.com/blog/search-retargeting/#respond Wed, 25 Aug 2021 06:01:58 +0000 https://www.infidigit.com/?p=43022 Want to reach many potential customers while staying on budget? Learn more about search retargeting and site retargeting and reach out to more customers needing your products, services, or solutions to increase your sales. What is Search Retargeting? Search retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to …

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]]> https://www.infidigit.com/blog/search-retargeting/feed/ 0 Ad Groups – Best Practices and Effectively Creating Your Campaign https://www.infidigit.com/blog/ad-groups/ https://www.infidigit.com/blog/ad-groups/#comments Mon, 02 Aug 2021 13:50:10 +0000 https://www.infidigit.com/?p=40202 What is an Ad group in Google Adwords?  An Ad Group is a container for the keywords that you have finalized for your marketing campaigns. Ad groups help in creating comprehensive marketing campaigns that can drive traffic to your business and bring in leads in a cost-effective way.  Ad groups, hence, are one of the …

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]]> https://www.infidigit.com/blog/ad-groups/feed/ 1 What is Click Through Rate & Why it is Important? https://www.infidigit.com/blog/click-through-rate/ https://www.infidigit.com/blog/click-through-rate/#comments Wed, 30 Sep 2020 12:00:42 +0000 https://www.infidigit.com/?p=24350 Click-Through Rate, or CTR, is one of the essential metrics for internet marketers. Its purpose is to measure and evaluate the number of clicks received by an advertiser on their ads, as per the number of impressions. Having a high click-through rate is an essential resource for any business operating on a Pay Per Click …

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]]> https://www.infidigit.com/blog/click-through-rate/feed/ 2 Facebook Ads vs Google Ads: A Know-it-all Guide https://www.infidigit.com/blog/facebook-ads-vs-google-ads/ https://www.infidigit.com/blog/facebook-ads-vs-google-ads/#comments Mon, 07 Sep 2020 09:10:52 +0000 https://www.infidigit.com/?p=21640 The advent of smartphones and personal computers has fundamentally altered our way of searching for information about products and trends online. Most of our daily choices are often influenced by the information present on Google searches, or Facebook news feeds.  According to a 2017 survey, an average person usually spends nearly five years and four …

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]]> https://www.infidigit.com/blog/facebook-ads-vs-google-ads/feed/ 7 What is Google Adwords and How Google Ads Work https://www.infidigit.com/blog/what-is-google-adwords/ https://www.infidigit.com/blog/what-is-google-adwords/#comments Fri, 12 Jun 2020 14:29:01 +0000 https://www.infidigit.com/?p=16309 Every second, millions of people do searches on Google, and most SERPs include Google ads on the top and bottom of the organic results. Google owns nearly 80% of the Search Engine Market Share, so there are many opportunities to get the business or brand known to people. Therefore, Google ads could be a profitable …

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]]> https://www.infidigit.com/blog/what-is-google-adwords/feed/ 7 SEO vs PPC – Which Search Marketing Method To Use For Your Business https://www.infidigit.com/blog/seo-vs-ppc/ https://www.infidigit.com/blog/seo-vs-ppc/#comments Thu, 23 Jan 2020 09:28:49 +0000 https://www.infidigit.com/?p=6401 Traffic is what keeps a website going. In the huge number of sessions or users that come to your website lies a small number of your potential customers who are going to pay you for using your products or services. Hence, having huge traffic to your site will lead to the success of your business. …

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]]> https://www.infidigit.com/blog/seo-vs-ppc/feed/ 10 What is PPC (Pay Per Click) & How Does Pay Per Click Work? https://www.infidigit.com/blog/what-is-ppc/ https://www.infidigit.com/blog/what-is-ppc/#comments Tue, 30 Jul 2019 14:30:55 +0000 https://www.infidigit.com/?p=4185 Can you imagine spending even a day without using the internet to learn new things, find important commercial information, finish work, stay entertained or be connected with your loved ones? Today, the number of global internet users is on constant upswing and businesses cannot afford to not have an online brand presence. But what if …

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