Kaushal Thakkar, Author at Infidigit - Organic Digital Growth Platform for Your Business Award Winning SEO Company in India Wed, 21 Jun 2023 10:03:13 +0000 en-US hourly 1 https://www.infidigit.com/wp-content/uploads/2023/03/cropped-Infidigit_Favicon-32x32.png Kaushal Thakkar, Author at Infidigit - Organic Digital Growth Platform for Your Business 32 32 Senior Living Properties: Marketing Like A Pro ft. Piali Dasgupta https://www.infidigit.com/growth-genius/senior-living-properties-marketing-like-a-pro-ft-piali-dasgupta/ https://www.infidigit.com/growth-genius/senior-living-properties-marketing-like-a-pro-ft-piali-dasgupta/#respond Mon, 27 Mar 2023 12:10:55 +0000 https://www.infidigit.com/?p=109270 Listen on your Podcast app                 Piyali Dasgupta:- Before COVID, I think digital was still something that many CMOs were looking at as, okay, a good to do, not sure, et cetera, a high engagement platform for them, and it is a preferred channel for them. I mean, COVID has been called …

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The Future Of Marketing Post-COVID ft. Saurabh Bajaj https://www.infidigit.com/growth-genius/the-future-of-marketing-post-covid-ft-saurabh-bajaj/ https://www.infidigit.com/growth-genius/the-future-of-marketing-post-covid-ft-saurabh-bajaj/#respond Thu, 23 Feb 2023 06:37:49 +0000 https://www.infidigit.com/?p=107015 Listen on your Podcast app                 Saurabh Bajaj:- Whether digital plays a small or a large part in your category, it should play a disproportionate role in your thinking. When you truly drive the belief behind a proposition or a purpose that you believe in, that makes a difference. One of the …

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Top SEO Skills Required to Become an SEO Expert https://www.infidigit.com/blog/seo-skills-required-to-become-an-seo-expert/ https://www.infidigit.com/blog/seo-skills-required-to-become-an-seo-expert/#respond Mon, 19 Dec 2022 10:22:43 +0000 https://www.infidigit.com/?p=101225 Have you been thinking of building a career in Digital Marketing? The Digital Marketing field offers vast career opportunities and diverse job roles such as Social Media Marketer, Performance Marketer, SEO Specialist, and so on. Gaining essential SEO skills can help you land a job as an SEO specialist in no time and make inroads …

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YouTube launches new Live Redirect feature https://www.infidigit.com/news/youtube-launches-new-live-redirect-feature/ https://www.infidigit.com/news/youtube-launches-new-live-redirect-feature/#respond Tue, 10 May 2022 09:39:31 +0000 https://www.infidigit.com/?p=70774 YouTube now allows live streamers to redirect their viewers to other channels Live streaming is becoming more popular on the Internet, pushing platforms like YouTube, Twitch, and Facebook to improve their offerings. In light of this, YouTube has launched a new Live Redirect feature which is similar to Twitch Raids. The Live Redirect feature on …

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What is Enterprise SEO? https://www.infidigit.com/blog/what-is-enterprise-seo/ https://www.infidigit.com/blog/what-is-enterprise-seo/#respond Mon, 09 May 2022 03:04:48 +0000 https://www.infidigit.com/?p=70527 Almost 89% of marketers trust and use search engine optimisation (SEO) strategy to be able to rank higher on search engines. The point to note, however, is that no two SEO strategies are the same and that different types of companies need different types of SEO strategies. Ask yourself—as a large company, what strategy would …

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Google announces new Digital Marketing Certification Course https://www.infidigit.com/news/google-announces-new-digital-marketing-certification-course/ https://www.infidigit.com/news/google-announces-new-digital-marketing-certification-course/#comments Tue, 03 May 2022 09:38:02 +0000 https://www.infidigit.com/?p=69428 Google launches new career certificate in Digital Marketing & Ecommerce The certification is available on Coursera and the duration of the course is less than 6 months. The Digital Marketing certificate provided by Google will have 10 hours per week of study and will be led by Google experts. The certificate will cost you around …

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You can now migrate your Universal Analytics goals to Google Analytics 4 https://www.infidigit.com/news/you-can-now-migrate-your-universal-analytics-goals-to-google-analytics-4/ https://www.infidigit.com/news/you-can-now-migrate-your-universal-analytics-goals-to-google-analytics-4/#respond Tue, 19 Apr 2022 08:03:47 +0000 https://www.infidigit.com/?p=66421 Google releases new migration tool which will automatically import UA goals to GA4 Google recently announced that support for Universal Analytics would be phased out beginning July 1, 2023. Since then, Google has been releasing tools and offering guidance to help users make a smooth transition from Universal Analytics (UA) to Google Analytics 4 (GA4). …

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Google’s Disavow Links Tool: The Complete Guide https://www.infidigit.com/blog/google-disavow-links/ https://www.infidigit.com/blog/google-disavow-links/#comments Tue, 19 Apr 2022 07:43:24 +0000 https://www.infidigit.com/?p=66402 What is Google’s Disavow Links Tool? Google’s web algorithm crawls billions of pages and backlinks every year. The objective is to identify spam content and keep users protected. Link penalties based on these algorithms turn successful websites into barren landscapes. So, if your website plays a role in running your business, remember to check your …

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Google announces new YouTube series dedicated to Ecommerce SEO https://www.infidigit.com/news/google-announces-new-youtube-series-dedicated-to-ecommerce-seo/ https://www.infidigit.com/news/google-announces-new-youtube-series-dedicated-to-ecommerce-seo/#respond Mon, 18 Apr 2022 09:27:29 +0000 https://www.infidigit.com/?p=66212 The new YouTube series is called Ecommerce Essentials Alan Kent, the Developer Advocate at Google, will be the host of the series. Alan specializes in Ecommerce and will address various technical SEO aspects related to Ecommerce websites in this series. When running an ecommerce website, there are various issues that can impact overall website performance. …

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Google recommends using URL removal tool to quickly de-index pages https://www.infidigit.com/news/google-recommends-using-url-removal-tool-to-quickly-deindex-pages/ https://www.infidigit.com/news/google-recommends-using-url-removal-tool-to-quickly-deindex-pages/#comments Thu, 31 Mar 2022 09:50:16 +0000 https://www.infidigit.com/?p=62823 Here’s how you can quickly deindex pages from Google Search There are times when Google indexes a page that you didn’t want to get indexed. This could be because you accidentally added the wrong URLs to the XML sitemap, didn’t block the pages in robots.txt, or didn’t use canonical tags if you have multiple versions …

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Google is hosting the Search Central Virtual Unconference on April 27, 2022 https://www.infidigit.com/news/google-is-hosting-the-search-central-virtual-unconference-on-april-27-2022/ https://www.infidigit.com/news/google-is-hosting-the-search-central-virtual-unconference-on-april-27-2022/#comments Fri, 25 Mar 2022 09:35:12 +0000 https://www.infidigit.com/?p=61935 This is the third edition of the Search Central Virtual Unconference event The event will take place on 27 April, 2022. It is a three-hour session that will start at 20:30 IST and will end at 23:30 IST.  And we're back with the third edition of the Search Central Unconference: applications will open March 30th …

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Are Product prices an SEO Ranking Factor? – Google Answers https://www.infidigit.com/news/are-product-prices-an-seo-ranking-factor-google-answers/ https://www.infidigit.com/news/are-product-prices-an-seo-ranking-factor-google-answers/#respond Fri, 25 Mar 2022 08:20:50 +0000 https://www.infidigit.com/?p=61908 Google clears the air around Product prices being a potential SEO Ranking factor There was a rather interesting conversation on a Twitter thread regarding the effectiveness of product prices. Google’s John Mueller and Danny Sullivan were asked whether product prices impact SEO web rankings. Brian Freiesleben, the user who initiated the Twitter thread, asked the …

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Here’s how to link Merchant Center to Google Analytics 4 https://www.infidigit.com/news/heres-how-to-link-merchant-center-to-google-analytics-4/ https://www.infidigit.com/news/heres-how-to-link-merchant-center-to-google-analytics-4/#respond Wed, 23 Mar 2022 09:20:06 +0000 https://www.infidigit.com/?p=61572 Google now lets you track conversions from free product listings in Google Analytics 4 In order to see the conversion data, you’ll have to link your Merchant Center to your respective Google Analytics property. Following are the two easy steps to get started: Step 1: Enable Auto-Tagging in Merchant Center Google states that auto-tagging must …

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Alt text does not impact Web Search Rankings says Google https://www.infidigit.com/news/alt-text-does-not-impact-web-search-rankings-says-google/ https://www.infidigit.com/news/alt-text-does-not-impact-web-search-rankings-says-google/#respond Wed, 23 Mar 2022 07:48:24 +0000 https://www.infidigit.com/?p=61562 Optimizing alt text won’t impact Web SEO Rankings Google’s John Mueller shed light on image alt texts and their impact on SEO in a recent English Google SEO office-hours held on March 18, 2022. The SEO community emphasizes the need to use keyword-optimized alt texts as a best practice for SEO. Some believe that optimized …

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Google confirms that Keyword Meta Tags are obsolete https://www.infidigit.com/news/google-confirms-that-keyword-meta-tags-are-obsolete/ https://www.infidigit.com/news/google-confirms-that-keyword-meta-tags-are-obsolete/#comments Thu, 17 Mar 2022 14:12:18 +0000 https://www.infidigit.com/?p=61253 Keyword Meta Tags don’t influence SEO rankings says Google In a recent video uploaded on YouTube on March 15, 2022, Google’s John Mueller discusses keyword meta tags. The video is part of the #AskGooglebot series that is aimed to educate SEO geeks all around the globe. John Mueller addressed the following question: “Is the keywords …

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Using Hreflang tags won’t boost your SEO rankings says Google https://www.infidigit.com/news/using-hreflang-tags-wont-boost-your-seo-rankings-says-google/ https://www.infidigit.com/news/using-hreflang-tags-wont-boost-your-seo-rankings-says-google/#comments Wed, 16 Mar 2022 09:59:52 +0000 https://www.infidigit.com/?p=61164 Hreflang tags don’t co-relate to an increase in SEO rankings Google’s Search Advocate John Mueller answered a question regarding the impact of hreflang tags on search rankings. Twitter user Yung Deficio asked the following question: “Is there any chance someone would see a rank increase after implementing hreflang? Is there any “trust” transferred with the …

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This is why Internal Linking is important for SEO https://www.infidigit.com/news/this-is-why-internal-linking-is-important-for-seo/ https://www.infidigit.com/news/this-is-why-internal-linking-is-important-for-seo/#respond Mon, 28 Feb 2022 15:18:24 +0000 https://www.infidigit.com/?p=60111 Google highlights the importance of internal linking in SEO In a recent English Google SEO office-hours session, Google’s John Mueller discusses the benefits of having a proper internal linking structure for your website. Internal Linking indicates to Google which of your pages are important Internal linking is one of the most significant aspects of SEO, …

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Doing SEO for Web Stories is tricky says John Mueller https://www.infidigit.com/news/doing-seo-for-web-stories-is-tricky-says-john-mueller/ https://www.infidigit.com/news/doing-seo-for-web-stories-is-tricky-says-john-mueller/#comments Mon, 28 Feb 2022 13:05:03 +0000 https://www.infidigit.com/?p=60097 Google’s John Mueller sheds some light on Web Stories Google Web Stories are a type of visual content (stories) that combines video, audio, graphics, animation, and text to create an interactive viewing experience. People can see Google Web Stories in a Google search, in Google pictures, or through the Google Discover app, in addition to …

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Here’s how Googlebot crawls your website: Explained by Google https://www.infidigit.com/news/heres-how-googlebot-crawls-your-website-explained-by-google/ https://www.infidigit.com/news/heres-how-googlebot-crawls-your-website-explained-by-google/#respond Mon, 28 Feb 2022 10:56:56 +0000 https://www.infidigit.com/?p=60075 Google explains how website crawling works in SEO In a new YouTube video, John Mueller, Google’s Search Advocate, explains the process of website crawling. The video is from the English Google SEO office hours which aired live on February 18, 2022.  In a broader sense, there are two main aspects that influence crawling: 1. Crawl …

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Google clears doubts regarding Referring Page in URL Inspection Tool https://www.infidigit.com/news/google-clears-doubts-regarding-referring-page-in-url-inspection-tool/ https://www.infidigit.com/news/google-clears-doubts-regarding-referring-page-in-url-inspection-tool/#comments Mon, 28 Feb 2022 08:36:52 +0000 https://www.infidigit.com/?p=60047 Google explains how to use the Referring Page metric in the URL Inspection Tool in Google Search Console In a recent English Google SEO office-hours session, Google’s John Mueller answered a question related to “Referring Page” in the URL inspection tool.  Here’s the question: “When using URL Inspection in Search Console on established, highly visible …

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