Digital Marketing News: Latest Updates in 2021 | Infidigit

First Input Delay (FID) by Google will be replaced by INP (Interaction to Next Paint)

Ayush Choudhary — Fri, 12 May 2023 13:44:33 +0000

In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Google announced at Google I/O on 10th May 2023 Google Introduced New Metric to Measure Website Responsiveness called Interaction to Next Paint (INP) as a Core Web Vital that is set to replace First Input Delay by …

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GSC to drop Page Experience Report & Mobile Usability Report in the coming months

Dhruv Oza — Tue, 25 Apr 2023 14:13:05 +0000

In a recent announcement, Google said they are updating the experience section in the search console by removing page experience and mobile usability reports and upgrading HTTPS and Core Web Vitals reports. Page Experience Report Page experience is one of the ranking signals that Google uses to rank web pages on SERPs. Since it’s launched in …

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Google Discontinues Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Ranking Systems

Ayush Choudhary — Sat, 22 Apr 2023 07:44:24 +0000

Google released its broad core update in March 2023. The update targeted all content types across all languages and regions to reward or promote high-quality web pages. Google says this core update (or any other) does not target specific sites or pages. On April 21, 2023, Google recently refreshed its documented ranking systems page by …

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Keyword Stuffing Isn’t The Sole Reason That Makes a Page Unhelpful

Yahya Punjabi — Tue, 28 Mar 2023 10:00:55 +0000

Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. In addition, he also said that it likely won’t be the reason for ranking issues in Google Search, and Google is good at ignoring methods like keyword stuffing. On Mastodon, someone highlighted a page that ranked well in …

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Google Search Status Dashboard To Provide a History Of Ranking Updates

Koshal Shelar — Tue, 28 Mar 2023 09:51:28 +0000

Launched last December, the Google Search Status Dashboard is now getting an update with the addition of a new ranking section. The earlier dashboard offered data about active and historical Google algorithm updates, and what changed with Google Search in relation to crawling, indexing, and serving. With the addition of the ranking section, you will …

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15MB Googlebot Limit Now For Each Individual Subresource

Koshal Shelar — Tue, 28 Mar 2023 09:45:03 +0000

The 15MB fetch size limit is applicable to each fetch of the individual subresources referenced in the HTML as well, including JavaScript and CSS files, according to an update to Googlebot’s help document on crawling. Here’s what the new document reads: Versus the previous version: Thus, the new update clearly states that the 15MB resource …

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Link Best Practices For Google: The Expanded Guide

Koshal Shelar — Tue, 21 Mar 2023 07:47:59 +0000

Google has released a new or significantly updated, manual on best practices for SEO links. The old guide just covered how to make links crawlable but the new one now includes advice on where to insert anchor text, how to design effective anchor text, how to include internal links inside your content, and how to …

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Google Introduces Favicons, Sitename, and Sponsored Labels on Desktop

Koshal Shelar — Tue, 21 Mar 2023 07:33:52 +0000

Favicons, site names, and sponsored labels are now fully live on Google’s desktop search globally, after testing out the same since November 2022. The search giant said that site names and upgrade favicons can be controlled by using the structured data documentation available on Google Search Central. The search giant rolls out new favicons, site …

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Blue Highlights in Google’s Featured Snippets Go Live

Koshal Shelar — Tue, 21 Mar 2023 07:27:47 +0000

Google has introduced a new search functionality wherein specific text directly answering a user query is highlighted in blue text in the featured snippet result. This blue highlighted text has a greater font size than the non-highlighted text in the featured snippet. What’s interesting is that webmasters don’t need to do anything to enable this …

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Google Releases The March 2023 Broad Core Update

Koshal Shelar — Thu, 16 Mar 2023 10:50:04 +0000

Google confirms rolling out the first broad core update of 2023. Search giant Google confirms rolling out the first core algorithm update of 2023: The March 2023 core update via Twitter. Google said, “Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete.” When announcing …

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Universal Analytics 360 deadline Extended to 2024

Chirag Patel — Fri, 28 Oct 2022 07:41:58 +0000

Twelve months ago, Google announced switching to an algorithmic model it calls “Data-Driven Attribution.” The company began 2022 with an important goal to get its entire customer base to Google Analytics 4 (GA4). According to the latest rounds of updates from Google, the end date of Universal Analytics 360 to 2024, giving enterprise users more …

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Google Announces September 2022 Core Algorithm Update, Microsoft Ads, Google Chrome & more

Akarsh Kavuttan — Tue, 27 Sep 2022 20:39:46 +0000

1. Google Announces September 2022 Core Algorithm Update: Google announced a Core Algorithm Update on September 12, 2022. The company stated that it might take two weeks to complete the rollout. The update’s target will likely be all types of content and will impact all languages and regions. Today we released the September 2022 core …

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Google Search Console Update: Coverage Section Simplified

Akarsh Kavuttan — Mon, 15 Aug 2022 16:21:44 +0000

The Coverage Section on Search Console has a new look! The status categories primarily named as Error, Valid, Valid with Warnings & Excluded have been replaced with Indexed & Not Indexed. Invalid means that a page or item has a report-specific critical issue, while not invalid means that the item has warnings, but no critical …

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Digital Marketing News | Weekly Updates | 4th July to 10th July 2022

Akarsh Kavuttan — Fri, 15 Jul 2022 06:58:45 +0000

Today we’ll cover a bunch of updates from Google such as Google Ads Location Targeting options, Highly Rate by users Search carousel, deleting disavow links, and more. So let’s get started Welcome back, marketers, to another insightful episode of Infidigit’s digital marketing news series, where we collate top digital marketing news from around the …

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Digital Marketing News | Weekly Updates | 27th June to 3rd July 2022.

Chirag Patel — Thu, 14 Jul 2022 06:03:08 +0000

Today we’ll cover a bunch of updates from Google, such as new discover filters, changes in the knowledge panel, and many more. So let’s get started Welcome back, marketers, to another exciting and insightful episode of Infidigit’s digital marketing news series, where we collate top digital marketing news from around the world. Without further ado, …

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SEO & Digital Marketing Weekly Round-up News | 13th June to 20th June 2022.

Abhishek Nakate — Mon, 04 Jul 2022 06:15:19 +0000

Today we’ll cover some major news about Google’s latest updates, Microsoft Bing’s experiment with coupons, and Twitter, and Instagram’s new features. So without further ado, let’s get started. Welcome back, marketers, to another exciting and insightful episode of Infidigit’s Weekly Round-up News series, where we collate top digital marketing news from around the world and …

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SEO & Digital Marketing Weekly Round-up News | 21st June to 27th June 2022

Akarsh Kavuttan — Fri, 01 Jul 2022 05:56:56 +0000

Welcome back to yet another episode of Infidigit’s Weekly Round-up News series. This is your host Akarsh and we have some interesting updates from last week such as Google limiting the HTML file size for indexing and Shopify releasing more than 100 new features. So let’s get started! Googlebot will crawl and index the first …

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W3C Announces Major Change

Doyal Mathai — Fri, 01 Jul 2022 04:54:51 +0000

The Worldwide Web Consortium (W3C) has announced a major change in the way it is going to function. The W3C is the requirements physique in command of the web demands comparable to HTML and browser privateness. It has stated that from the next year, i.e., January 2023, they will be converted into a new public-interest …

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Googlebot Crawls and Indexes the First 15mb of HTML Content Per Page

Akarsh Kavuttan — Sat, 25 Jun 2022 16:06:06 +0000

Google recently revealed Googlebot only uses first 15MB of a page’s HTML for crawling and indexing purposes. Below is the update: “Googlebot can crawl the first 15MB of an HTML file or supported text-based file. Any resources referenced in the HTML such as images, videos, CSS, and JavaScript are fetched separately. After the first 15MB of …

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Infidigit’s Weekly Round-up News | 6th June to 12th June 2022.

Chirag Patel — Fri, 17 Jun 2022 04:41:03 +0000

We are back with another informative and insightful episode of Infidigit’s weekly roundup news series. My name is Chirag, and I will take you through some of the top Digital Marketing updates from last week. Let’s start our today’s episode with one of the biggest news from last week that is about The Google May …

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