Roshni Dubey, Author at Infidigit - Organic Digital Growth Platform for Your Business Award Winning SEO Company in India Fri, 23 Jun 2023 14:34:53 +0000 en-US hourly 1 https://www.infidigit.com/wp-content/uploads/2023/03/cropped-Infidigit_Favicon-1-32x32.png Roshni Dubey, Author at Infidigit - Organic Digital Growth Platform for Your Business 32 32 Guide To Google Analytics – Audience Report https://www.infidigit.com/blog/guide-to-google-analytics-audience-report/ https://www.infidigit.com/blog/guide-to-google-analytics-audience-report/#comments Tue, 11 Aug 2020 12:36:28 +0000 https://www.infidigit.com/?p=18977 Nowadays, majority of people prefer digital marketing as compared to the last few years. Digital marketing is the web channel that helps us create awareness of our brand, products, and services. In recent times, the approach has led to high competition in various fields. This scenario validates the need to track customer behaviour towards the …

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]]> https://www.infidigit.com/blog/guide-to-google-analytics-audience-report/feed/ 4 HTTP to HTTPS Migration https://www.infidigit.com/blog/http-to-https-migration/ https://www.infidigit.com/blog/http-to-https-migration/#comments Mon, 10 Aug 2020 13:39:57 +0000 https://www.infidigit.com/?p=18906 Cyber-attacks and the hacking of websites are increasing day by day, leading to an increase in online security. Google undoubtedly loves secured sites. Back in July 2018, Google had announced that Chrome and Firefox would be marking all ‘HTTP’ websites as ‘Not Secure.’ Before this, in 2014, Google had endorsed ‘HTTPS – as a ranking …

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]]> https://www.infidigit.com/blog/http-to-https-migration/feed/ 1 What Is Content Marketing & Its Types https://www.infidigit.com/blog/what-is-content-marketing/ https://www.infidigit.com/blog/what-is-content-marketing/#comments Fri, 24 Jul 2020 07:06:01 +0000 https://www.infidigit.com/?p=18233 With the never ending innovations in Digital Marketing, targeting relevant customers is very different from how it used to be earlier. Amongst various digital marketing techniques, content marketing has become the most effective way to reach your customers. Let us understand through this guide the importance of content marketing and its effectiveness. What is Content …

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]]> https://www.infidigit.com/blog/what-is-content-marketing/feed/ 8 Artificial Intelligence in Digital Marketing https://www.infidigit.com/blog/artificial-intelligence-in-digital-marketing/ https://www.infidigit.com/blog/artificial-intelligence-in-digital-marketing/#comments Fri, 26 Jun 2020 14:16:36 +0000 https://www.infidigit.com/?p=17023 Artificial Intelligence is already changing the world, and it hasn’t even blossomed yet” – Melvin Mofos! We are living in the 21st century, in the period of science and technology. While robots and other physical automation are being embraced as a friend, some people still assume artificial intelligence to be like the villainous Ultron from …

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]]> https://www.infidigit.com/blog/artificial-intelligence-in-digital-marketing/feed/ 2 How Search Engines Crawls & Index https://www.infidigit.com/blog/crawling-and-indexing/ https://www.infidigit.com/blog/crawling-and-indexing/#comments Tue, 09 Jun 2020 14:12:59 +0000 https://www.infidigit.com/?p=16088 SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is the process of optimising the web pages to organically achieve higher search rankings. Do you ever wonder what makes a search engine go around? It is fascinating how some mechanisms can systematically browse the World …

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]]> https://www.infidigit.com/blog/crawling-and-indexing/feed/ 14 What is PWAMP and Why it is Important https://www.infidigit.com/blog/pwamp/ https://www.infidigit.com/blog/pwamp/#respond Wed, 03 Jun 2020 15:01:24 +0000 https://www.infidigit.com/?p=15763 The digital world is changing every day, and without changing with the evolving technology, you will not be able to reach your online branding and marketing goals. With the increasing web development technology, the audiences are becoming impatient in their surfing behaviour. Users want the website to get loaded within the blink of an eye. …

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]]> https://www.infidigit.com/blog/pwamp/feed/ 0 The Ultimate Guide to the Google Panda Update https://www.infidigit.com/blog/panda-update/ https://www.infidigit.com/blog/panda-update/#comments Wed, 20 May 2020 11:06:54 +0000 https://www.infidigit.com/?p=14530 Google is well-known for rewarding ‘good’ sites and penalising ‘the not-so-good’ ones. In order to advance in its objective, the Google Panda algorithm was launched in 2011. The algorithm addresses sites that use bad SEO methods to manipulate search engine results and rankings. If you are new to SEO, here is everything you need to …

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]]> https://www.infidigit.com/blog/panda-update/feed/ 4 What is Google Analytics – Beginners Guide https://www.infidigit.com/blog/what-is-google-analytics/ https://www.infidigit.com/blog/what-is-google-analytics/#comments Mon, 18 May 2020 16:00:25 +0000 https://www.infidigit.com/?p=14373 Are you from the digital world & eager to measure the performance of your website? In the ambiance where everything leaves its mark, one can use a suitable analysis tool. This is where Google Analytics comes into the picture.  If you want relevant data and the propensity to analyze and implement those data; Google analytics …

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]]> https://www.infidigit.com/blog/what-is-google-analytics/feed/ 4 Why & How Digital Marketing Is Important for Business https://www.infidigit.com/blog/importance-of-digital-marketing/ https://www.infidigit.com/blog/importance-of-digital-marketing/#comments Wed, 22 Apr 2020 13:44:53 +0000 https://www.infidigit.com/?p=12751 What is the importance of digital marketing? Before diving into digital marketing’s importance, let us take some time to understand what it is. Digital marketing is advertising or promoting a brand, service, or product through the internet. This is why it is also called internet marketing. It involves marketing via digital devices such as mobile …

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]]> https://www.infidigit.com/blog/importance-of-digital-marketing/feed/ 40 Google Penguin Algorithm Update https://www.infidigit.com/blog/google-penguin-update/ https://www.infidigit.com/blog/google-penguin-update/#comments Fri, 13 Mar 2020 11:17:09 +0000 https://www.infidigit.com/?p=11092 Back in 2012, Google came up with a new algorithm named as ‘Webspam Algorithm Update’ that targeted junk links and inappropriate link building functions. This Webspam Algorithm Update was later popularly known as the Penguin Update. Let’s deep-dive into the Penguin update. What is Google Penguin Update? Google’s Penguin update brought about a drastic change …

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]]> https://www.infidigit.com/blog/google-penguin-update/feed/ 5 URL Parameter Data Bug on Google Search Console https://www.infidigit.com/news/url-parameter-data-bug-on-google-search-console/ https://www.infidigit.com/news/url-parameter-data-bug-on-google-search-console/#respond Fri, 24 Jan 2020 06:55:21 +0000 https://www.infidigit.com/?p=8768 The URL parameters section on the Google Search Console helps you configure/dynamically set URLs within web pages and have them displayed in search results. John Muller from Google confirmed that there is currently an issue with the URL parameters section in the search console as it is displaying a value that is less than the …

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]]> https://www.infidigit.com/news/url-parameter-data-bug-on-google-search-console/feed/ 0 Google’s New Update on Video Structured Data Features https://www.infidigit.com/news/google-new-update-on-video-structured-data-features/ https://www.infidigit.com/news/google-new-update-on-video-structured-data-features/#respond Wed, 04 Dec 2019 06:01:47 +0000 https://www.infidigit.com/?p=7152 Google has enhanced its video structured data with new features that would appear on video search results.  Lizzi Harvey from Google posted on Twitter about the recent updates to video structured data. He confirmed that it is indeed a huge refresh. Google also introduced some important details on how to monitor overall video performance in …

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]]> https://www.infidigit.com/news/google-new-update-on-video-structured-data-features/feed/ 0 Google November 2019 Update https://www.infidigit.com/blog/google-november-2019-update/ https://www.infidigit.com/blog/google-november-2019-update/#comments Tue, 03 Dec 2019 11:18:42 +0000 https://www.infidigit.com/?p=7138 The most crucial challenge in SEO is the indisputable fact that search algorithms are perpetually being updated and altered. Starting 7th November, various stories emerged of significant changes in websites’ search engine rankings and traffic. SEO experts stated that the search algorithm update that caused it was an aggressive one and comparisons were made with …

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