Aishwarya Kirodian, Author at Infidigit - SEO Company in India

What is AMP and Its Benefits

Aishwarya Kirodian — Sun, 01 Jan 2023 13:37:52 +0000

What is AMP? Accelerated Mobile Pages, or AMP, is an open-source framework that aims to load publisher’s sites quickly on mobile. As mobile responsive is slow because desktop resources are abundant and plenty. AMP features lessen JavaScript and CSS components, Content Delivery Network, and enhances the performance of the internet on mobile devices. Web content …

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The Top 36 Free & Paid SEO Tools Every SEO Expert Should Use

Aishwarya Kirodian — Thu, 01 Sep 2022 08:49:03 +0000

SEO tools aren’t just for tracking or conducting research on keywords. You can also gain valuable insights into your competitors, and gauge how fruitful your SEO efforts have been. Getting access to reliable, accurate, easy-to-use SEO tools will only make your SEO strategy stronger. With a combination of tools, you’ll be able to build a …

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Google December 2020 Core Update Insights

Aishwarya Kirodian — Fri, 19 Feb 2021 14:20:05 +0000

Research marketers share their views on the December 2020 Google Core Algorithm Update. The sights offer interesting feedback on what must have happened. Google updates have frequently been less about ranking factors and more about developing how queries and web pages are understood. Some have given the opinion that Google is randomising search results to …

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Google Renews Shopping Search Results With “Black-owned” Label

Aishwarya Kirodian — Wed, 17 Feb 2021 18:31:09 +0000

Google is renewing shopping search results with a unique label to recognize products sold by black-owned businesses. Google is launching Black History Month with an update to shopping search results that make it simpler to identify and promote Black-owned businesses. Search case in Black-owned businesses is touching record highs, having grown 600% in the past …

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What is Pagination and Why to Use Them?

Aishwarya Kirodian — Thu, 24 Dec 2020 07:35:44 +0000

It is not possible for websites to restrict all of their information to a single Web page. That is why sites use multiple pages, each dedicated to a certain piece or type of information. This also makes it easier for visitors to navigate the website and access the information they need. This kind of structured …

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Google Tests Interactive Search Results

Aishwarya Kirodian — Tue, 22 Dec 2020 12:30:51 +0000

Google is experimenting with a search results page that enables users to click and see images from web pages. This could affect click-through rates. Google is examining a unique kind of search engine results page that hold interactive components that hide and reveal images. The test highlights a discrete icon that, when clicked publish images …

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Google – Link Algorithms And How Long Links Take to Work

Aishwarya Kirodian — Thu, 01 Oct 2020 14:20:03 +0000

Google’s Senior Webmaster Trends Analyst, John Mueller, talked about link algorithms and also explained how long it takes for links to take effect on Google. The question was “I was wondering about when these big announced core updates happen, are there some parts of the linking algorithm updated as well?” John Mueller replied, defining core …

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Google Says you can Recover from Core Updates without a New Core Update

Aishwarya Kirodian — Wed, 16 Sep 2020 09:08:40 +0000

Last Friday, John Mueller made an announcement in a webmaster hangout video. He said that if your site was negatively affected by a Google core algorithm update, then you don’t necessarily wait till the time Google launches out a core update to improve. Barry Schwartz asked John Muller him various issues around that statement, and …

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Google Search Bug Created Plunder On The Search Results

Aishwarya Kirodian — Wed, 19 Aug 2020 07:47:59 +0000

On Monday afternoon, the SEO society started noticing massive ranking fluctuations in the Google search results. Earlier, it looked like the Google algorithm’s old updates. However, as time went on, it just began to look like a glitch. Google spokesperson reported last night “I confirmed with the team that this is a bug that we …

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Beware of Relying on 3rd Parties to Render Website Content

Aishwarya Kirodian — Tue, 11 Aug 2020 14:56:25 +0000

In the latest episode of Google’s Search Off the Record podcast, the Search Relations crew explains the hurdles of relying on third parties for content. This topic was highlighted on 3rd August in an episode of Google’s Search Off The Record podcast, featuring John Mueller and Gary Illyes from the Search Relations team. Google’s Martin …

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How to Use Google Analytics to Improve SEO

Aishwarya Kirodian — Fri, 07 Aug 2020 14:31:01 +0000

In this article, we will go over the actions required to observe organic traffic in Google Analytics. Merely studying organic traffic can be valuable when trying to discover whether any changes have hit your site in Google’s algorithm. Before building the technical front to scale your SEO performance, it’s necessary to ensure that you measure …

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What you need to know about International SEO?

Aishwarya Kirodian — Thu, 23 Apr 2020 08:19:07 +0000

Business owners offering products/services internationally want their website to work in all targeted market locations. That is where they require International SEO to make their presence felt. International SEO is seen as quite complex and this is where most of the businesses fall short. Unlike the common perception, International SEO can prove to be essential …

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Structured Data Markup for E-commerce Product Pages

Aishwarya Kirodian — Fri, 03 Apr 2020 14:25:04 +0000

In SEO, structured data refers to implementing some type of markup on a webpage. This provides additional details about the page’s contents. This helps search engines understand the content with relevant signals and also leads to enhanced results in SERPs (rich snippets, carousels, knowledge boxes, rich cards, etc). There are three syntaxes which search engines …

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Let’s Kill Ads

Aishwarya Kirodian — Fri, 24 Jan 2020 07:13:45 +0000

Why do people invest big money in ads? The main reason is to get new customers. But in the context of B2C business, how do start-ups make money? Let’s find out in this article. PUBG’s Typical Growth Model A user of the PUBG app upgrades to avail of its advanced features and plays alongside his …

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Effective SEO Strategies To Implement In 2021

Aishwarya Kirodian — Thu, 23 Jan 2020 11:14:56 +0000

An SEO strategy is a process of organizing a website’s content which helps search engines like Google to understand a user’s intent while searching. Optimizing a web page around topics, then adding keywords within the topic, you can increase search engine rankings for long-tail keywords related to that topic. Elements for SEO Strategy to Beat …

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WordPress Announces Gutenberg 7.1 Update

Aishwarya Kirodian — Fri, 20 Dec 2019 12:53:03 +0000

WordPress Gutenberg 7.1 is updated with multiple improvements. At the same time, a small slowdown in performance in this version of Gutenberg is observed. However, the scope of improvement may nullify those concerns. The release contains many refactors to functional components that allow using new hooks that are available. The release enables block development to …

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The Google BERT Update: What Does it Mean?

Aishwarya Kirodian — Tue, 17 Dec 2019 12:17:31 +0000

Are you wondering what Google BERT is and how it will affect your search rankings? BERT stands for Bidirectional Encoder Representations from Transformers and is Google’s latest and most important search algorithm update yet. BERT identifies sentences or phrases within web page content, which, although missing individual search keywords, are more relevant to the search …

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Google Displays Review Carousels On Local Business Profiles

Aishwarya Kirodian — Tue, 17 Dec 2019 12:17:23 +0000

Digital Marketer, Aneel Badyal, spotted a new feature display on Google which was later also confirmed by a Google spokesperson. Google now displays reviews in a carousel format on local business profiles. Although the review section on Google My Business (GMB) is not new, the reviews are being displayed in a scrollable carousel format for …

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HTTP Status Codes: List of HTTP Response Status Codes

Aishwarya Kirodian — Tue, 10 Dec 2019 12:20:15 +0000

HTTP status codes are three-digit response codes or messages sent by a server or search engine to a browser or user at the other end of the server. These codes or responses enable servers to communicate with users on the internet. When a request is placed to view a specific website or Web page, these …

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