Most customers turn to their mobile phones for researching their next travel destination, and a website that is designed keeping in mind the device will turn out to be highly beneficial to you. What makes your mobile website appealing?

1. An attractive web design that is responsive and user-friendly.
2. Optimized images and videos
3. Fast loading pages
4. Text and touch elements designed for the smaller real-estate on mobile phones

SEO for travel website leverages the potential of social media to enhance your web presence with your target audiences. A single arresting image of a destination can turn into a compelling reason to travel. Talk to your customers using the language they prefer by creating an interest in different locations.

A blog helps in developing a personal connection with your customers and can source backlinks to your site. If you keep your blog posts informative, unique and interactive, you can gain a lot of patronages. Your blogs can inspire your readers to travel and share their travel stories with you.

Building backlinks from authoritative sites can be a challenge, but it offers a plethora of benefits. Mentions of your business by travel review portals or from social media travel influencers can also provide effective traffic to your site. It would be best if you also remembered to internal linking effectively in your site.

Breadcrumbs on a page help visitors navigate to the previously visited pages by clicking on the links. Having breadcrumbs right on top of the page is helpful in a travel website, mainly when your pages are divided into sections and subsections.

The page content should be unique and provide value to your readers. Google severely punishes content duplication. It is crucial to have accurate and differentiating content on each page of your site. You can add reviews, personal stories and images to increase the appeal.

Travel, inherently, is visual. It is essential to have original photographs of destinations and properties that can increase interest and reliability on your site. SEO for travel website should focus on building a visual experience by using both pictures and videos instead of plain text. A great video has the potential to turn readers into customers quickly, something a few pages of text cannot achieve.

Schema markup is provided only for sites that appear on the first page of search results. You can use this feature to pack in loads of information about your site for your customers. You should make the schema look as professional and attractive as possible. You can add a reviews schema, complete with ratings, to increase the credibility of your travel website.