Top YouTube Searches

Top Youtube Searches 2023 - Infidigit

Do you know what people are searching for on YouTube in 2023?

YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. 

This brings us back to our opening query – what are people searching on YouTube in 2023? The answer is given below, beginning with trending searches from India. 

Top 20 Most Searched Topics on YouTube in India

#KeywordNo of Searches
1wwe
7,64,000
2ashish chanchlani
6,82,000
3punjabi songs
6,69,000
4dynamo gaming
6,32,000
5carryminati
6,26,000
6pewdiepie
6,18,000
7bb ki vines
6,16,000
8t series
5,44,000
9pubg
5,12,000
10tom and jerry
4,85,000
11emiway bantai
4,81,000
12study iq
4,78,000
135 minute crafts
4,65,000
14amit bhadana
4,06,000
15stand up comedy
4,03,000
16mumbiker nikhil
4,02,000
17bts
2,70,000
18tik tok
2,37,000
19free fire
1,63,000
20baby shark
95,000

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Let’s also discover what people are searching on Youtube in the US 

 Top 100 YouTube searches in the US

#KeywordNo of Searches
1pewdiepie45,71,398
2asmr40,36,274
3music33,47,560
4markiplier29,69,267
5old town road25,01,430
6billie eilish23,55,459
7pewdiepie vs t series21,79,597
8fortnite20,10,834
9david dobrik20,06,263
10jacksepticeye19,56,498
11joe rogan19,22,619
12james charles18,52,057
13baby shark18,43,336
14bts16,48,962
15dantdm16,48,379
16snl15,69,452
17game grumps13,99,182
18cnn13,83,248
19wwe13,51,784
20lofi13,17,905
21minecraft12,94,920
22shane dawson12,18,344
23fox news11,94,207
24msnbc11,62,435
25mrbeast11,55,660
26fgteev11,32,139
27ssundee11,30,356
28lofi hip hop11,15,248
29t series11,06,948
30gacha life10,88,275
31stephen colbert10,71,076
32flamingo10,53,715
33ariana grande10,45,804
34nightcore99,2960
35songs94,5140
36jake paul938,932
37lazarbeam921,944
38tyt905,280
39eminem901,503
40taylor swift894,841
41post malone888,713
42vanossgaming888,357
43memes871,174
44jeffree star861,302
45trump853,570
46study music840,359
47cardi b833,307
48juice wrld809,349
49game of thrones807,388
50espn801,990
51unspeakable794,403
52john oliver784,305
53logan paul775,211
54nba youngboy770,299
55try not to laugh766,004
56blackpink761,919
57coryxkenshin759,131
58avengers endgame752,274
59roblox735,723
60andrew yang732,854
61dude perfect730,066
62last week tonight726,970
63peppa pig725,073
64mr beast715,461
65chad wild clay708,328
66dunkey706,010
67ufc699,040
68game theory693,334
69nfl688,779
70jre687,693
71buzzfeed unsolved682,198
72popularmmos679,442
73drake679,361
74borderlands 3670,494
75ninja670,413
76colbert669,343
77sml662,973
78tik tok658,256
79itsfunneh652,226
80undisputed651,707
81ben shapiro650,475
82seth meyers650,378
83rachel maddow648,303
84projared641,203
85pokemon sword and shield640,846
86jeffy640,603
87trevor noah640,279
88critical role637,750
89trisha paytas636,567
90blippi634,897
91gmm623,242
92first take622,691
93nintendo620,470
94queen619,303
95sssniperwolf618,963
96ryans toy review611,976
97tati604,341
98funny videos601,083
99sis vs bro599,916
100jenna marbles598,684

As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to the previous year. 

Billie Eilish seems to be the most famous artist on the list, with over two million monthly searches. This song, “The Power,” which was released in April 2021, already garnered over 97M views

According to YouTube data, these are the top 10 most popular music channels.

#KeywordNo of Subscribers
1justin bieber71,400,000
2ariana grande52,600,000
3eminem56,500,000
4katy perry44,100,000
5rihanna41,700,000
6bruno mars36,500,000
7wiz khalifa27,400,000
8nicki minaj25,500,000
9beyonce29,500,000
10chris brown25,100,000

Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list.

This video from Fortnite showing German player of the Year Marco Reus joining the icon series squad proved very popular with over 1.1M monthly searches on YouTube.

According to YouTube data as updated on 1st June 2023, these are some of the popular gaming channels with their no of subscribers.

#KeywordNo of Subscribers
1sssnipperwolf33,500,000
2KSI24,100,000
3popularmmos17,100,000
4stampylonghead10,700,000
5rooster teeth9,100,000
6anesongib2,310,000
7thejwittz1,570,000
8putther1,210,000
9ser winter645,000
10Giancarlo parimango331,000

Let’s understand US statistics Comparison with Worldwide.

Top 100 YouTube searches worldwide

#KeywordNo of Searches
1bts16,723,304
2pewdiepie16,495,659
3asmr14,655,088
4billie eilish13,801,247
5baby shark12,110,100
6old town road10,456,524
7music10,232,134
8badabun10,188,997
9blackpink9,580,131
10fortnite9,117,342
11minecraft8,540,800
12pewdiepie vs t series8,252,156
13peliculas completas en español8,223,530
14senorita8,203,240
15ariana grande7,599,148
16alan walker7,011,862
17tik tok6,918,634
18musica6,776,562
19wwe6,720,364
20calma6,570,493
21bad bunny6,462,239
22eminem6,454,801
23queen6,443,123
24ed sheeran6,098,093
25peppa pig6,011,992
26despacito5,694,159
27la rosa de guadalupe5,653,795
28taki taki5,437,988
29enes batur5,424,066
30michael jackson5,079,319
31songs5,040,082
32t series4,948,708
33maluma4,858,299
34bad guy4,806,490
35markiplier4,770,407
36taylor swift4,709,317
37ozuna4,665,643
38nightcore4,622,362
39paulo londra4,606,009
40karaoke4,542,724
41james charles4,530,707
42youtube4,472,373
43imagine dragons4,471,413
44dance monkey4,468,853
45twice4,388,230
46roblox4,383,944
47free fire4,368,431
48gacha life4,360,138
49post malone4,268,859
50justin bieber4,153,259
51felipe neto4,129,776
52bruno mars4,125,165
537 rings4,071,507
54china4,007,730
55doraemon3,919,814
56anuel3,895,705
57kill this love3,841,537
58jacksepticeye3,777,353
59maroon 53,771,017
60joe rogan3,763,617
61game of thrones3,762,771
62marshmello3,739,179
63linkin park3,735,715
64david dobrik3,707,115
65bohemian rhapsody3,702,925
66squeezie3,639,897
67lady gaga3,636,055
68aaj tak live3,576,911
695 minute crafts3,542,329
70cardi b3,541,762
71geo news live3,529,420
72музыка3,510,408
73selena gomez3,452,110
74coldplay3,438,660
75dantdm3,432,755
76lofi3,423,363
77anuel aa3,421,588
78rihanna3,399,253
79drake3,391,085
80dross3,388,714
81los polinesios3,378,828
82rap3,372,895
83shawn mendes3,303,856
84cocomelon3,286,720
85sia3,286,486
86song3,216,548
87slime3,215,921
88dua lipa3,215,514
89con calma3,209,614
90funny videos3,185,759
91mikecrack3,183,225
92vegetta7773,150,688
93pubg3,052,130
94avengers endgame3,043,992
95movies3,041,954
96soolking3,039,784
97believer3,008,394
98gta 53,000,893
99romeo santos2,995,028
100katy perry2,993,646

Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs. 

Seems like  BTS has a huge fan following as it has over 16M monthly Searches and its one of the most search query on YouTube

According to YouTube data as updated on 1st June 2023, these are some of the popular Tech channels with their no of subscribers.

#KeywordNo of Subscribers
1unbox therapy18,200,000
2
droid life9,130,000
3uravgconsumer3,220,000
4Engadget1,380,000
5phonearene1,280,000
6Derek Banas1,240,000
7barnacules nerdgasm856,000
8the art of photography803,000
9Roberto blake588,000
10David di franco188,000

According to YouTube data as updated on 1st June 2023, these are some of the popular Cooking & Health channels with their no of subscribers.

#KeywordNo of Subscribers
1bon appetit6,290,000
2the ford ranger5,240,000
3eater3,470,000
4vahchef vahrehvah2,490,000
5food food1,760,000
6nickos kitchen1,240,000
7just one cookbook908,000
8Steph and adam571,000
9I heart recipes545,000
10cookwithapril319,000

According to YouTube data as updated on 1st June 2023, these are some of the popular Beauty & Fashion channels with their no of subscribers.

#KeywordNo of Subscribers
1Alisha Marie8,000,000
2meg Deangelis4,660,000
3Sarai jones3,530,000
4simplynessa152,540,000
5Arden rose1,460,000
6Gabriella886,000
7Leah pripps718,000
8Cambria joy682,000
9Daina516,000
10Tasmin Dhaliwal287,000

According to YouTube data as updated on 1st June 2023, these are some of the popular Comedy channels with their no of subscribers.

#KeywordNo of Subscribers
1Jenna marbles19,700,000
2good mythical morning18,200,000
3failarmy16,500,000
4Lilly Singh14,500,000
5CollegeHumor14,700,000
6people vs food12,400,000
7all def4,590,000
8jinx1,680,000
9Clifford Owusu473,000
10whatsupwoods246,000

According to YouTube data as updated on 1st June 2023, these are some of the popular Film & Entertainment channels with their no of subscribers.

#KeywordNo of Subscribers
1Miranda sings10,700,000
2BuzzFeed multiplayer9,680,000
3awesomenesstv8,570,000
4clevver news4,810,000
5mcjuggernuggets4,180,000
6grace Helbig2,600,000
7button poetry1,390,000
8hamilton Evans656,000
9Eile Monty656,000
10FYI television network243,000

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Plan Your Video Marketing Strategy With Up To Date Youtube Statistics

Did you know that as a business owner, you can leverage Youtube to grow your business by promoting your products and services online? However, keeping abreast with the l latest statistics is important to fully capitalize on this video-sharing platform and reach a broader customer base. We present to you the most recent YouTube statistics that are up-to-date. Let us also explore some YouTube trends to gain valuable insights that may help you plan your next digital marketing campaign.

YouTube User Behavior

  • Among Gen Z, 53 percent of the male population considers YouTube the most popular platform to follow influencers.
  • O42% of the Gez Z women feel is the ideal platform to follow influencers. However, Instagram remains the most popular social media platform.
  • As per 2020 data, 62% of YouTube users in the USA daily accessed the video-sharing platform.
  • A whopping 77% of all YouTube users are between the age group of 17-25. This staggering number also remains the same for the age group 26-35.
  • Moving further to other age groups, YouTube users aged 36 to 45 represent 73% of the overall user base, while those aged 46 to 55 account for 70%.
  • As per these stats, YouTube maintains its popularity across all age groups.
  • The sign-in rate of both genders in 2020 was 72% on YouTube.
  • The most prevalent category on YouTube remains music, as around 64% of YouTube subscribers seem to enjoy listening to songs (ironic for a video sharing platform).

Youtube on Demand Statistics

  • YouTube is the fifth most popular video source in the United States, thanks to its 39 percent market share. To enjoy on-demand viewing of their preferred content, 69 percent of YouTube subscribers opt for paid subscriptions. According to 58 percent of YouTube subscribers, paying for the service enables them to binge-watch shows.
  • Of the total customer base, 35 percent contribute to frequent users of YouTube on Demand. t.
  • Comedy is the most popular genre on YouTube, accounting for 77 percent of viewership, followed by thriller/crime/mystery at 23 percent.
  • People love to watch videos on smartphones, and YouTube’s stats justify this, as approximately 72 percent of their users watch video content on their mobile devices.
  • Also, 75 percent of YouTube users prefer accessing YouTube on Demand across multiple devices.

Video Channels Used By Marketers

#ChannelPercentage
1YouTube Video55%
2Facebook Video49%
3Instagram Stories46%
4Facebook stories32%
5Instagram Feed Video29%
6I do not use Video18%
7Linkedin Video15%
8IGTV Video15%
9Twitter Video12%
10YouTube Stories5%
11TikTok Video3%

 YouTube Marketing Statistics

  • As per the data received from e YouTube Partner Program, YouTube’s ad revenue has exceeded five billion dollars.
  • Between 2014 and 2019, the cost of influencer marketing witnessed a rise across all platforms.YouTube experienced significant growth in 2019, with each post costing $1,600.
  • In 2020, YouTube ranked as the fifth most popular social media site for marketers.
  • following Facebook, Instagram, LinkedIn, and Twitter. With 2.23 billion impressions, Apple emerged as the most popular marketer on YouTube in 2020.
  • Turbotax was the second-largest advertiser position with 1.99 billion impressions
  • on YouTube. As reported by 29 percent of marketers, pre-roll skippable YouTube video commercials were considered the most effective form of advertising on YouTube among marketers in 2019. In contrast, only 7% of marketers considered non-skippable advertising the most effective.
  • Display advertising was reported as the most effective YouTube ad marketing tactic by 10% of marketers.
  • 60% of marketers intended to increase their YouTube marketing budget in 2020.

Youtube’s Competition Data

#Social Media NetworksUsers
1Facebook2701M
2YouTube2000M
3WhatsApp2000M
4Facebook Messenger1300M
5WeChat1206M
6Instagram1158M
7TikTok689M
8QQ648M
9Douyin600M
10Sina Weibo523M

YouTube Statistics You Should Know.

  • YouTube is used monthly by more than 2.6 billion people globally.
  • Total daily active YouTube users:  +120122 million 
  • On an average, users spend 18 minutes on YouTube Daily
  • 1,000,000 hours of YouTube videos are watched daily in total.
  • In 2021,YouTube generated $8.6 billion in ad revenue.
  • There are 3,000,000 Subscribers who pay for YouTube TV.
  • 23.6 million users are YouTube Premium subscribers.
  • The number of videos seen each day is 1 billion and higher.
  • 1000 hours of videos are uploaded per minute.

YouTube Demographics USA

  • 53.9% of worldwide YouTube users are male.
  • 46.1% of worldwide YouTube users are female.
  • 81% of United States adults use YouTube.
  • 82% of United States male adults use YouTube.
  • 80% of United States female adults use YouTube.
  • 95% of 18-29 year olds in the United States use YouTube.
  • 91% of 30-49 year olds in the United States use YouTube.
  • 49% of 65+ year-olds in the United States use YouTube.
  • 62% of United States of YouTube users say they visit the site daily.
  • 37% of Millennials aged 18-34 are binge-watch YouTube daily.
  • YouTube services are available in more than 100 nations.

YouTube Usage Statistics

  • 15.9% of YouTube site traffic comes from the United States.
  • Around 21% of YouTube watch time comes from mobile devices.
  • A total of 80 distinct languages are supported for YouTube navigation, while 19 languages are available to YouTube Creators.
  • With 22.8 billion monthly visitors, YouTube is the world’s second-most visited website.
  • YouTube is the world’s second most popular social platform.
  • YouTube is the main source of video for 78% of users.
  • On YouTube, people watch gaming video’s for about 100 billion hours.
  • With 467 million subscribers, India tops the list of countries for YouTube usage.

Youtube Growth Trend

  • Between 2016 and 2021, the growth rate of YouTube subscribers is drastic year over year. A 13% growth rate was recorded in 2016, while a 4.9% growth rate was recorded in 2021.
  • The number of YouTube users worldwide was approximately 1.86 billion in 2021, up from 1.47 billion in 2017.
  • There will be 210 million viewers in the United States by 2022, up from 192 million in 2018.
  • There were 500 minutes videos uploaded every minute on YouTube In May 2019.
  • There are over 30,000 hours of video uploaded to YouTube per hour.
  • Between 2014 and 2019, 40% more video content hours were uploaded to YouTube every 60 seconds.
  • With 85% of US internet users viewing online videos through YouTube at least once per week, watching videos is one of the most common ways to consume content.
  • In 2019, YouTube announced having two billion daily users and one billion hours of video being watched.
  • In 2019, Netflix had 26.6% of the global video streaming traffic market share, followed by YouTube with 21%.
  • With a 90% user share, Youtube was the most popular online video platform in the US in 2019!
  • There were 912,000 streaming channels on YouTube Gaming Live in the last quarter of 2020.

YouTube Ad Statistics

  • 55% of marketers used YouTube.
  • 84% of viewers purchased from a company after seeing it on YouTube.
  • For 10% of marketers, display advertising are the most successful YouTube ad marketing strategy.
  • With a 237.15 million dollor budget, Apple Inc. was the biggest advertiser on YouTube in 2020.
  • Pre-roll, skippable YouTube video ads are thought to be the most successful kind of online advertising by 29% of marketers.
  • Hyundai x BTS was the most popular YouTube video ad in 2021.

YouTube Financial Statistics

  • In 2021, YouTube generated 28.8 billion dollars in revenue, increased 30.4% from the previous year.
  • In Q4 2021, YouTube generated 8.8 billion dollars in revenue, increased 25% from the previous quarter.
  • According to estimates, Jimmy Donaldson, aka YouTube Mr. Beast, was the top-earning YouTuber in the world in 2021 with profits of almost 54 million dollars.
  • YouTube was acquired by Google in 2006 for 1.65 billion dollars.
  • Influencers on YouTube who have between 500 and 5000 followers charge, on average, 315 dollars every video.
  • Influencers on YouTube who have 500k+ followers demand, on average, 3857 dollars each video.
  • The average YouTube channel receives 0.5 dollars for every 1000 video views.
  • On average, YouTube pays 18 dollars for every 1,000 ad views.
  • Over the last five years, YouTube has paid 2 billion dollars to partners using Content ID.

Annual YouTube Premium subscribers worldwide

  • 2015 – 1.5 million
  • 2016 – 3 million
  • 2017 – 2.8million
  • 2018 – 10 million
  • 2019 – 18 million
  • 2020 – 30 million
  • 2021 – 23.6 million

Tools you can use for Youtube keyword research

  • Keyword tool.io

With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.

Let’s check out how many people are searching for “bts” globally. 

bts keywords

bts keywords and their search volume

  • Ahrefs

This tool gives you the data on how many searches a particular keyword gets on YouTube every month.

Taylor Swift keywords by ahref

So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started. 

Let me know in the comments section which of these queries you are looking for on YouTube.

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4 thoughts on “Top YouTube Searches”

  1. Hi Anirban,
    That’s a really brilliant idea to make a list of all the trending searches on YouTube for this year. It would help people a lot to figure out what really works in the market.

  2. It’s actually a great and useful piece of info. I’m happy that you just shared this useful info with us. Please stay informed like this. Thank you for sharing.

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Top Youtube Searches 2023 - Infidigit

Top YouTube Searches