Home > Case Study > Case Study Of Eye Care brand
The Client
The brand we are talking about advocates and promotes Laser vision correction for refractive errors. It aims to provide the correct information to the users, helping them choose the latest refractive surgery to treat their eye problems.
The Objective
- Revamping the old website
- Improving sessions on the website
- Increasing users on the website
- Improving the clickshare
The Solution
Successful Migrating the website
Migrating the website without affecting traffic on the website. Created Visually appealing & SEO Compliant website
Hierarchical Approach for website architecture
Creating a hierarchical website structure that is intuitive for both Googlebot & Users. Successfully deployed internal linking strategy to improve user experience and accessibility of the content.
Content Strategy - to create awareness and improve visibility for the brand
Creating engaging informational blog content to create awareness among people suffering from refractive errors & solve users’ queries on eye correction surgeries available in the market to solve their problem
The Result
This growth was observed from the period March 2021 to December 2021 :
13x
Improvement in the organic session
4x
Increase in Users
300%
Growth in Clickshare
