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The Client
Metro Shoes is India’s top footwear brand and is proud of its network of shoe stores in over 100+ cities and an online store providing exclusive fashion footwear and accessories.
The Objective
With a desire to rank high on Google SEPRs, the following objectives were formulated:
- Increase in Organic sessions by 90%
- Increase in Keywords in top 10 ranking
- Increase in New Users
- Increase in Users
The Challenge
The company wanted to scale and grow its online business; however, there were obstacles that made this goal significantly more challenging.
These limitations included:
- Issues with the URL structure for product pages caused redirect and server concerns, leading to indexing issues.
- Backend transactional issues
- Concerns with page speed
The Solution
In order to overcome the aforementioned challenges, the following solutions were implemented:
Technical SEO :
Infidigit performed technical fixes such as Updating Robots.txt file, Schemas, Sitemap, and Breadcrumb Optimization. These implementations improved our overall technical SEO health score, which helped Google crawl, index, and rank the web page higher on SERPs.
On-page optimization
The URL Structure was optimized to overcome redirects and server error (code 5xx) issues. This was followed by the creation of contextual footer links for all the pages to increase internal links for top pages and improve crawlability for the orphan pages.
Content Gap Analysis
A thorough keyword research was conducted to identify intent-based keywords. This was followed by the inclusion of high search-volume targeted keywords in the Meta Title, Description, and Header Tags and the Above the Fold content on category pages. Furthermore, new pages according to the high search volume.
FAQ Schema Implementation
This involved the generation and implementation of FAQs and Rating & Review schema for the category and products pages to rank on the featured FAQ and review snippet on the SERP.
The Result
Over the course of 6 months, Infidigit helped Metro Shoes improve their revenue via an organic channel. In this process, we also improved their ROI via organic channels drastically. The detailed results were as follows:
- Organic Revenue increased by 68%
- Organic Sessions increased by 90%
- Organic users increased by 91%
- Users increased by 93%
- New Users increased by 88% via organic channel
- 618 Keywords Increased Ranking in Top 10 Position
68%
Organic Revenue increased
90%
Organic Sessions increased
91%
Organic users increased
93%
Users increased
88%
New Users increased via organic channel
618
Keywords Increased Ranking in Top 10 Position
